Cayenne

What happens when a moonshot product ages into a used car?

Purchased in July 2024 for $3,000 with no prior mechanical experience, a 2005 Porsche Cayenne 3.2 became the subject of a two year, 11,000-mile investigation into how design decisions affect the long tail of ownership.

This publication examines serviceability, planned obsolescence, and today's software-defined vehicles through that lens, proposing a design empathy framework for building robust products conscientiously.