Jan. 2026 Latest Project

Cayenne

Design Empathy in the Digital Age

Bearing Studio's inaugural publication examines industrial design ethics, the concept of design empathy, and the future of the software-defined vehicle with a powertrain engineer from Lucid Motors, filtered through a lens from the past: the first-generation Porsche Cayenne.

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Porsche Cayenne - First Generation

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About

Bearing Studio explores the intersection of design, technology, and human experience through long-form publications and research.

We believe great design begins with empathy—understanding not just what people need, but why they need it. Our work examines the ethical dimensions of industrial design, the evolution of technology, and the stories behind the objects that shape our lives.

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